About The Brand

Our makeup was born in a Los Angeles photo studio and put to the test by professional makeup artists and photographers. Right away we knew that our primers, foundations and lipsticks (all made cruelty-free) were the secret to perfect pictures. Inspired by our on-set expertise, we make high-quality, super-comfortable products that give you that gorgeous look anytime, on or off duty, in front of the camera or behind the lens.


noun /smaSH-bäks/
1: Slang for a box-style camera introduced in the early 1900s as a way to capture everyday life.

2: A creative, collaborative community of artists, makers and doers.