THIS IS THE ONE

THE ORIGINAL SMOOTH + BLUR PRIMER IS FOUNDATION'S SMOOTHING, BLURRING, COVERAGE-GRIPPING SOULMATE

NEW IN THE STUDIO

MINI MARATHONERS

NEW GET READY, GET SET ESSENTIALS

A PHOTO FINISH DUO TO PREP + LOCK IN MAKEUP

$32 ($39 VALUE)

EVERYTHING BUT THE MAKEUP ARTIST

NEW ON-SET ESSENTIALS: ARTIST FAVES

PRO-CURATED MINI BESTSELLERS

$38 ($70 VALUE)

LOOKING FOR YOUR PARTNER IN PRIME? GET MATCHED WITH OUR PRIMER FINDER

HARDWORKING MAKEUP

THAT KEEPS UP WITH YOU

WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.

 

TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.